Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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  1. Sun Tzu and the Art of Business: Six Strategic Principles for Managers
  2. Business Strategy
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  4. Sun Tzu and the Art of Business with Becky Sheetz-Runkle and Mark McNeilly - CKGSB

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Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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You can go to cart and save for later there. Report incorrect product info or prohibited items. Mark R McNeilly. Walmart Book Format: Paperback. Add to List. Add to Registry. About This Item We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it. See our disclaimer. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War.

Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders.

Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

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Business Strategy

Flag as inappropriate. It syncs automatically with your account and allows you to read online or offline wherever you are. Please follow the detailed Help center instructions to transfer the files to supported eReaders. Similar ebooks. See more. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader. Mark McNeilly, author of Sun Tzu and the Art of Business OUP, , which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations.

Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the futureboth conventional wars and terrorist conflictsand how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring," and the continued rise of China.


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Each chapter includes brand new examples to explain important concepts in The Art of War. Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.

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Thinking in Systems: A Primer. Donella Meadows. In the years following her role as the lead author of the international bestseller, Limits to Growth—the first book to show the consequences of unchecked growth on a finite planet— Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in Tim Brown. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

David Allen. The companion to the blockbuster bestseller, Getting Things Done. Since its publication in , Getting Things Done has become, as Time magazine put it, "the defining self-help business book" of the decade.

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Sun Tzu and the Art of Business with Becky Sheetz-Runkle and Mark McNeilly - CKGSB

Having inspired millions of readers around the world, it clearly spoke to an urgent need in an increasingly time-pressured society. Now, in the highly anticipated sequel Making It All Work, Allen unlocks the full power of his methods across the entire span of life and work. While Getting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing both bearings to help you determine where you are in life and directions on how to get to where you want to go.

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Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties.